Digital Download: 5 Opening Cold-Call Lines That Actually Work

This digital download provides five effective opening lines that have proven to work in initiating conversations and capturing attention. Creating compelling opening lines for cold calls in sales is crucial to engage potential clients right from the start. 

Here's a sample of what to expect...

General Advice: Go in with a “Golden Nugget” of info: Before calling, do your research about your prospect or the company they work for and always try to reference a “Golden Nugget '' of info you found about them related to why you’re calling. This Golden Nugget of info could be a post they had on LinkedIn about a certain subject matter, something you saw in the news, etc. Be sure to mention that topic upfront, and offer value or a solution to that particular topic which you’re confident will be relevant for them. For example, if you see a CTO post about their frustration with customers complaining about the inventory displayed online vs. not being accurate with what's being displayed in stores, mention that topic at the start of your call (after introducing yourself) and proceed to explain how you can help

Script 1 "This is a cold call": “Hey [Insert Prospect Name], this is [Insert your Name] calling from [Insert Your Company Name]. Listen, I’m going to be honest, this is a cold call, but the reason I’m calling you specifically is because [Insert Golden Nugget] and I’m confident I can help. Do you want to hang up now, or can I explain further in 27 seconds?”

Why it works: Honesty that it’s a cold call upfront and then quickly mentioning why it’s important to them specifically; will hopefully disarm them. Somewhat like ripping the Band-Aid off.